Content Writing Steps

The Ultimate Guide To Writing Unique And Quality Content For Your Blog Post

Do you know what is the most difficult part in content writing?

Any guesses? 

Okay, let me tell you – It’s writing the content itself. No, I am not kidding. If you are already a content writer then you must have the idea how we need to go through fire and water to prepare a quality content.

In my last 1-year blogging journey, I always had a misconception – I preferred quantity over quality. I always tried to write more and more posts neglecting their quality and SEO Friendliness. I never bothered which keywords I am using and as a result, my blogs failed miserably. There was not much traffic generation on my blogs even after writing 40-50 blogs (Which I wrote in just 30 days).

I decided to do a research on it and check why my blogs are not liked by my audience. I watched some content writing tutorials for beginners, then perused some good websites with content writing tips. I even downloaded some content writing Softwares. It took me around 5-10 days to do research on this and what I got as the inferences were only two things:

1) Write good and quality content.
2) Write content with proper use of keywords. ( SEO content writing)

Believe me, most of the content marketing websites which I checked on Google were telling me only these two things. None of the content writing websites suggested me on how to do it. Everyone knows we should write good quality content but only a few of us know How To Write Good Quality Content.

I did experiments on how can we write faster but yet good quality content. I tried to break down the whole content writing into four major steps:

1) Topic Generation
2) Title For The Post
3) Engaging Title
4) Content Generation

1) Topic Generation

The biggest challenge which I have faced in writing content is deciding which topic to write upon. I always wasted tons of hours thinking about what should be the topic of my blog.

Since my website is on Digital Marketing and Blogging, I decided to search what are the major challenges we face while blogging (for this time). Here is what I did:

I did a search on Google to find above query and got these results on some top rated website:

Blogging challenges


Undoubtedly, I knew I would find Writing Content as the major challenge while blogging and fortunately I am writing on the same topic. This example is just to give you an idea how can you generate the topic for your blog.

2) Title For The Post

Now I have got the topic to write. Next hurdle is Title for our blog post. If you are stuck in writing title for your post and need ideas then you can probably use a tool Blog Title Generator from Seopresser to generate it automatically.

See below how I did that for a topic content marketing:

blog title generator


These are not only results. You will get more results in an excel sheet and that would be enough to make you decide which Tite you want for your post. And, I am not saying all these results would be valid since they all will be automated results. Obviously, you can’t get free lunch. You also have to use your brain to find perfect title but this will surely help you in clicking the Perfect Title for your post.

3) Engaging Title

Once you have finalized your title, your half job is done. Now you would need to make your title unique and engaging. Most of the professional content writers get stuck at this point. So, How to do it?

Let’s make it simple by using another tool. I have used one tool Headline Analyzer. It will help you to give some engaging words which you can add in your title. Generally, any score above average is a good score to count. If you want you can update your blog title and experiment to get 100/100. I was happy with 77 marks. 

Headline analyzer

4) Content Generation

Now, the next step is writing quality content. Do you know how can you write engaging content for your blog?

By writing what others have not written. I have checked almost every website for Writing Quality Content Blogs. I haven’t even found a single website to explain me Content Writing in steps like this. When I found it myself, I decided to share it so that if you are facing the same challenge in writing quality content then it would be easier for you to do it in steps.

So, How to write quality and engaging content?

You know the title, right? Now, break that title into steps – like I did for this blog. I have tried to explain the whole concept by breaking them into simple steps. You can also break down your article into steps or some paragraphs. This will help you to explain your topic better and it would be easy for your readers to understand.

Even my previous article on What Is Digital Marketing? I tried to write the whole content down into steps.

Step 1: How I came to know that I have to write about this. ( My brother story – That is actually true but keep it secret shhh .. )

Step 2: I tried to search same but couldn’t find the good content for this. (I noted down what was missing there)

Step 3: Explaining it differently than other websites. (I gave example of traditional marketing first)

Step 4: Making it more engaging and reader-friendly by explaining it with the help of live images (I took live examples’ screenshots to explain)

And, results? I got huge appreciation from my readers. I have been into content writing (learning) for almost a year now but had never got such appreciation from my audience. That was the biggest motivation. I always tried to write content but never thought of writing unique and engaging content that my readers actually like.

So converting the topic into sub-topics always help. Now after you have broken down your content into steps, try to write with the help of keywords provided by various keyword tools. You can use many keyword tools like Keyword tool,  Google Keyword Planner, etc. You can find the whole list here: Best Keywords Generating ToolsI am not explaining here keyword research because you can easily find it online. You can visit the given link (Best Keyword Generating Tools) to know more about Keyword Research Tools.

You can choose any keyword tool and write keywords in the excel sheet. Now try to generate ideas to write content with the help of these keywords. I personally use both Keywords and LSI Keywords to generate ideas for my content. LSI keywords are like synonyms for the main keywords and they help search engine to locate the results better. I use LSIGraph and KeywordShitter to generate keywords as well as the strategy to build up my content.

Look at below picture – I have added results from both websites for keyword “Content Writing”:

LSI Keywords

You can research for some good keywords (with enough search volume) and write both Keywords and LSI keywords in an excel sheet. Now try to check how can you use these keywords in your post. Below is the picture of an excel sheet which I have made with both Keywords and LSI keywords for this post:


LSI Keywords

This will also give you an idea on how you can structure your post. Many people don’t use LSI keywords while writing their posts. I suggest you use both keywords and LSI keywords’ combination in writing your content for good visibility and more SEO friendly post because writing SEO content is most important if you want your website to rank higher in Google search results.

This is how I have started writing content on my website now. Content writing is an art which we learn over time. Once you learn this art, you can even join many content writing companies or services and they will actually pay you a good amount of money for the content generation only. You can search for content writing jobs online if you are aspiring for this field.

I know most of us are still wondering how to start and write good content. This article must have definitely motivated you to some extent and given you the idea on how can you start writing quality content today.

Did I miss anything?

Let me know if I did. I will surely add it in my post. And, please comment your views on above. This will help me to write better and improve my writing style.

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  1. Reply

    I loved your kind of detail examination of basics.A new blogger always lacks these qualities and good content quality always strucks you.Your provided informations are really very good and helpful.

      • Ankur Chopra
      • July 7, 2017

      Thanks Dhiraj for positive comments.

  2. Reply

    Easily connected with mind.
    Thanks for this article. Learned much from this article. Will apply this strategies to my own site also…

      • Ankur Chopra
      • July 7, 2017

      Thanks Suraj. I also want everyone to do it in faster way.

  3. Reply

    Nicely explained sir.Very informative article.If u ever need solution regarding health related issues u can visit my site and leave a comment.

      • Ankur Chopra
      • July 7, 2017

      Thanks Angad. Sure I will visit it. Cheers!

  4. Reply

    What you have written is based on your experience and it’s obsolutely an outstanding post.

      • Ankur Chopra
      • July 7, 2017

      Thanks Manoj.

  5. Reply

    Nicely written .Thanks for the advice.keep going.

      • Ankur Chopra
      • July 7, 2017

      Thanks Sirisha.

  6. Reply

    very informative. will helpful in my blogging journey. Thank you

      • Ankur Chopra
      • July 7, 2017

      Thanks a lot Suresh.

  7. Reply

    Well conceived and brilliantly executed. Quite engaging and well done!

      • Ankur Chopra
      • July 8, 2017

      Thanks a lot Daniel.

    • himabindu
    • July 8, 2017

    Hi..thanks for the wonderful information. I think I came across your article at the right time. Actually, I was trying to analyze my content quality. Thanks again.

      • Ankur Chopra
      • July 8, 2017

      Thanks Himabindu.

  8. Thanks for sharing this post, will have in mind and follow your tips when writtinig my next post!

      • Ankur Chopra
      • July 8, 2017

      Thanks Krystallia.

  9. Reply

    I loved the way you describe it . You should have tried copybogger for content marketing and copywriting . They are the best in the market . Well back to the point , you are being quite honest up here sharing what you got on your mind . Highly appreciate bro !! Looking forward to connect with you over guest blogging

      • Ankur Chopra
      • July 8, 2017

      Thanks a lot Joby. I will contact you soon for Guest Blogging. Cheers!

  10. Reply

    This is really needed for all those who are new in this field of blogging or for those who all are getting problem in writing a good article! Worth sharing

      • Ankur Chopra
      • July 15, 2017


  11. Reply

    cool article bro

      • Ankur Chopra
      • July 15, 2017


  12. Reply

    These are some great tips!

  13. Some handy tips and yes, it’s all about high end, quality content that is natural… people are much more likely to share!

  14. Reply

    These are great tips especially for beginners! What a cool compilation of information

  15. Reply

    Title is really key because that is what we find in the search results. A better, more catchy title gets the clicks. I am just wondering why you need software to generate content? Shouldn’t content just come out from your brain?

    • Joanna
    • July 27, 2017

    I think it is important to be consistent and follow your niche. If you write with passion and engage your readers you are definitely creating quality content.

  16. Reply

    I think content marketing strategy it’s a very important part of creating unique content I need your help

  17. Reply

    the quality of your content is always so important. And the title is one of the hardest to me. Like how to find something catchy! thanks for your advice

  18. Reply

    OMG thank you so much for this post. I actually am having such a hard time with this. I will keep these notes in mind.

  19. Reply

    Thank you for these tips! I will be sure to use them the next time i write.

  20. Reply

    Nicely broken down into steps that are easy to execute!
    Thanks for the post!

  21. Reply

    I think it really starts with finding a niche you are comfortable with. SEO also helps as well as organizing your content into more meaningful sub headings.

  22. Reply

    Very detailed post on how to write quality content. I love it! Sometimes it’s easy to bang out a post but then you have to make sure all of your ducks are in order or that post could slip through the cracks.

  23. Reply

    A very informative guide and post from an SEO angle that is worth noting and following.

  24. Reply

    I always recommend writing about what you know and like. Your audience can tell if you are bored or just winging it.

  25. Reply

    I believe everyone or writer for that matter has his style of writng. I would say that I have technique of writing too. I call it WRITE principle. Every letter has its own meaning to tell about. I keep on practising that and that it works.

  26. Reply

    I have used title generators online. They help a lot in giving out and setting a creative and interesting tone but the results are not always good.

      • Ankur Chopra
      • July 29, 2017

      That’s the thing which you would need to do. Look at headlines of some of the best posts in the market. You will definitely get the idea.

  27. Reply

    Very informative!

  28. Reply

    Wow! Nice thing you have this advice for blogger. Really helpful and detailed. I needed this one since I’m just starting up. Keep on helping others.

  29. Reply

    These are definitely great tips! Quality content is vital to keeping your site alive.

  30. Reply

    Super useful post! I have just recently started blogging again and found some of my posts (about 2-3 yrs ago) low on quality. I am learning and been trying to apply the tips you’ve mentioned above and I must say, it’s working!

  31. Reply

    Thank you so much for this! This is a really great article. I will be subscribing

  32. Reply

    The title is really very important. I never knew about title generators before, should check that one. Is there a way of optimizing keywords for blogspot? I do not see that feature there.

  33. Reply

    I would have never thought about using a Blog Title Generator. I would say that is the biggest problem I have with my content, is picking a fun, catchy, attention-grabbing title.

  34. Reply

    Good tips!

  35. Reply

    I think it’s important to find a niche you are comfortable with. It’s nice that you were able to research on in-demand topics. Having an engaging title and right SEO can help bring readers to your site.

  36. Reply

    Thank you for this. I definitely need to up my SEO game. Thanks for the reminder!

    • Sadhna Shanker
    • July 31, 2017

    Wow I must say a thorough and detailed piece of advice. Some how on a personal level I blog about things I care about, without going into such meticulous details.

  37. Reply

    Great details! Thanks for sharing actual tools.

  38. Reply

    Totes taking these tips from you! Thanks for this!

  39. Reply

    As the title itself it should be quality and quality is not oer se pegged to style writing. It’s the content itself. The meat of the matter so to speak.

  40. Reply

    Nice. Very informative!

  41. Reply

    Great info and thank you for the resources. This will come in handy for newbies as well as those who might be struggling to come up with something new.

    • leigha
    • July 31, 2017

    great tips, I will be looking back on this post as I continue with my blog.

  42. Reply

    Great tips! I’m definitely looking to improve my SEO and content!

  43. Reply

    Thank you for this. Very well written and informative. Writing about what you’re passionate about is definitely a must!

  44. Reply

    Great tips, thank you!

  45. Reply

    What a detailed post! I appreciate it so much and will be sharing so my other newbie friends can benefit from you!

  46. Reply

    This is so true and something I often struggle with, especially when it comes to making sure I use the correct keywords for the article I am trying to write.

    • Helene
    • July 31, 2017

    Great suggestions. Sometimes for me the hardest part is writing the title.

    • Ana
    • July 31, 2017

    It can be difficult in blogging to find yourself in a saturated market and SEO can seem like another mine field. I agree that an engaging title and creating SEO led content if you have a digital marketing blog is so key x

  47. Reply

    So helpful, thank you! I always hope to write quality content, so I’ll keep this in mind.

  48. Reply

    Coming up with a decent title is always a struggle for me. I will have to check out that tool.

  49. Reply

    I think hooking people in with a catchy title definitely helps. But having quality write up is super duper important as it will keep readers coming back.

    • Joanna
    • August 1, 2017

    Thank you for the informative post. I had no idea about the blog title generator and the headline analyzer.

  50. Reply

    This is some very valuable advice. The computer illiterate will get a ton of info here!

  51. Reply

    Thanks for this article, Great tips

  52. Reply

    i will try this techniques, hope it will help me.

  53. Reply

    I love that your post covers the foundation of blogging. It’s a wonderful resource for new bloggers wondering about selecting a niche and how to consistently write quality content.

  54. Reply

    helpful information – thanks

  55. Reply

    I can’t believe you were able to write so many blog posts in only a month’s time! I can only write about 3 a week. I definitely need to work on less quantity and more quality. Thanks for the tips!

  56. Reply

    Awesome article!

  57. Reply

    This is a really informative post & it is actually really helpful! Thank you for posting for us!

  58. Reply

    I agree with everything you said because I do this for my clients as well. I’m an SEO writer too. Unfortunately, when it comes to writing for my own personal blog, I don’t think about these things anymore. I write from the heart. And for some reason, people still do read me, perhaps because of social media optimization, or because they knew me from my previous older (a bit more popular blog). Also, as of the moment, I don’t write to earn from my blog. It’s just really a repository of my thoughts, experiences and emotions. But when the time comes that I would want to earn from my blog, all those tips you said up there, I will definitely follow those. 🙂

  59. Reply

    This tips are sooo helpful! I am new at blogging and finding a nice topic to write something about it’s like a huge challenge

  60. Reply

    Having read this carefully, I’m confident in scoring 90% in my next blog post

  61. Reply

    I’ve been blogging for almost 2 years, but I always need to know more about creating quality content. Thank you for writing this. I really think that we all need to read this even if we are no longer new bloggers!

  62. Reply

    If it’s not a recipe, I often struggle with the title. It can’t be a too “telling” title but it has to draw people in as well.

    • Rebecca Swenor
    • August 1, 2017

    This is a great post for those blogger wanting to write quality content. It is so important to write what your readers are interested in and having it be unique. Thanks for sharing the information for new and old bloggers.

  63. Reply

    Learning that quality over quantity is best practice is a hard lesson. Sometimes it can be a real struggle to create quality content. Everyone needs this refresher!

    • Anne Yedlin
    • August 2, 2017

    What great information. I never really thought about the headline being one of the most important contents in writing. I will definitely take this information and use it wisely!

  64. Reply

    This is so helpful for those who are just starting or even those who want to improve. Great advice!

    • Ophelia
    • August 2, 2017

    Your tips are so true and very helpful. I have trouble thinking of new content sometimes, and your post will definitely help. Thanks for sharing.

  65. Reply

    This is a valuable piece of information. Thanks a lot!

    • Blair villanueva
    • August 2, 2017

    Sometimed I find title to be the hardest part. I will try to use seopressor soon! 🙂

    • Rikki
    • August 2, 2017

    Nice Share……Keep Posting

    • Elizabeth O
    • August 2, 2017

    Thank you for sharing your knowledge generously. I’ve learned a lot.

  66. Reply

    What is the optimal count of words in a single blog post?

    Nothing personal, but the advice “Write good and quality content” is only in the eyes of the beholder? I mean, of course every blogger will say “Yeah, my content is lit”
    What is the exact measurement to establish is the content quality good or bad?

  67. Reply

    There are many times I just can’t get started on writing content. It’s harder than it sounds to write quality content, post after post. I’m a work in progress.

  68. Reply

    Very helpful, thank you!

  69. Reply

    Nice informational post to writing blog posts

  70. Reply

    Really great post. Very informative and detailed! Thanks for sharing

  71. Reply

    Very informative. Happy for reading it

  72. Reply

    These are some great and in-depth tips. I am going to start using some of these for my next post. Thanks!

  73. Reply

    Thank you for the helpful tips! I’ll be putting these to use.

    • Steph
    • August 3, 2017

    Sometimes I get stuck on trying to come up with an engaging headline but thanks for the tips!

  74. Reply

    You have some really great tips here. We enjoy writing our blog to share our travel diaries and travel tips. We aren’t really focused on improving our posts, we are more interested in having our memories documented for when we look back on our trips. 🙂

  75. Reply

    Is something that I need I have so many ideas but the lack of time. Thank for your tips!

    • ann
    • August 3, 2017

    very helpful, thanks much 🙂

  76. Reply

    These look like really helpful tools, especially the Headline Analyzer. Coming up with a title or headline is one of my biggest struggles. I’m definitely going to give these a try.

  77. Reply

    Thanks for the tips. I need these to be able to create high-quality content on my blog.

  78. Reply

    Thanks for the tips. Good points to consider on blog writing.

    • rhewi montemayor
    • August 5, 2017

    Wow, I really love this post and such a worth reading it is really helpful for me and I love all your tips

  79. Reply

    Planning and research are so much important for a blog’s success.

  80. Reply

    I’m bookmarking this page. There are so many helpful hints! My blog may be a bit different, but I can definitely use this in the future!

  81. Reply

    Practical and actionable ideas. Great work

  82. Reply

    Writing is just about the only thing I’m good at, so I never really had a problem writing engaging content, but I’ve had to learn brevity, SEO, and the way titles work for blogs. These are definitely useful tips

  83. Reply

    There are some really handy tips here. I’m definitely going to start putting some of these into practice x

    • Dee
    • August 5, 2017

    what a great list of tools! There is so much to learn it can get overwhelming very fast! I am glad I have this list to go to 🙂

  84. Reply

    Amazing Post and great tools shared 🙂

  85. Reply

    These were great tips! I’m going to save them and remember them for my next blog!

    • Vox
    • August 6, 2017

    I’m assuming that writing to express own’s passion was not at the core of the advice you found about content writing? I would heartily suggest that this is the first focus of a new blogger. While I understand that one of the primary motivations for blogging nowadays is to make money, it will hard to connect with any audience if the writer does not convey his or her passion for a topic. I think if the blogger starts there and then understands seo, he/she will be massively successful. Thanks for the discussion.

    • ~B
    • August 6, 2017

    This handy… and it applies to a personal post thanks for sharing

  86. Reply

    I gained a lot. Thanks for sharing your knowledge in details

  87. Reply

    I agree! Content is the most important.

  88. Reply

    Great tips

  89. Reply

    I find that my biggest problem is that I get uninspired easy. And when I do find something I want to write about, it is not always SEO friendly.

  90. Reply

    I find that I get uninspired easily, and when I do find a topic i want to write about, it is not always SEO friendly.

  91. Reply

    I learnt so much from this blog. Thank you for providing with necessary tips for us. I am well aware of the craft and the creative processes that are involved in creating art.

  92. Reply

    These are some great tips! Great content is the most important thing in any blog post in my opinion.

  93. Reply

    I was looking for this kind post to master my writing skills. Thanks for sharing

  94. Reply

    Amazing article shared,
    Really love the thing about Keyword Shitter
    Thanks for Sharing 🙂

  95. Reply

    Thank you so much for sharing! i have learnt some new things as a new blogger myself!

  96. Reply

    This has been so useful! I’ve been blogging for a little while now and still found these tips very useful! Definitely something I’ll keep in mind when I’m writing for my blog!

    • Blair villanueva
    • August 7, 2017

    I prefer story telling type of content, just like I am cinversing to my friends over coffee. I find it more personal and more direct to my readership, which makes the engagement more genuine and fun.

  97. Reply

    I personally use Coschedule’s headline analysis, but I just tried the one that you recommended just now. And I think I might use it alternatively. Thanks for the recommendations. Great post.

  98. Reply

    Great post! Informative and well detailed!

    • Rahul
    • August 7, 2017

    Very nice article, keep writing like this. Thanks.

    • seo
    • August 7, 2017

    nice explained and defenetly i will use the tools suggested by you.

  99. Reply

    Thanks it helps a lot. I’m implementing it on my site

  100. Reply

    Very detailed. Thanks for this post. I really need to up my game!

  101. Reply

    I wish I had understood the importance of keywords before I started blogging. Now I’m playing catch-up!

  102. Reply

    This is a great guide. I think for me it’s just sticking to actually writing.

  103. Reply

    Good guide on posting!

  104. Reply

    This is such a detailed post and I love the quality of the content in YOUR WORK! We should all inspire to pour this much effort and energy into all of our own posts!

  105. Reply

    This is definitely something all beginning bloggers should know. This is such a big help. Thanks! 😀

  106. Reply

    These things you have written by principles they are worth following. I am interested to know how do you go about all these things when regards to your organic traffic and in your marketing technique? It is easier said than done. – Gil Camporazo

  107. Reply

    Very informative n detailed explaination… Will try the same

  108. Reply

    This is really a very useful sharing. Thanks a lot

  109. Reply

    Hi, what an informative post. I shall be looking at the title generator. I’m sure many will find this helpful.

    • Blair villanueva
    • August 14, 2017

    Unique contents and stories can be found in any occasions and anywhere. You just have to be very observant an dknows how to listen.

    • Steph
    • August 18, 2017

    Feel stuck with writing content for my blog so this is indeed very helpful

  110. Reply

    Great article. You have gone through some of the websites which surely help a content writer like me. Thanks.

  111. Reply

    If you are trying for best contents such as me, just cover a visit this website daily as it presents quality contents, thanks

  112. Reply

    great guide and very useful! thanks, author

  113. excellent Ankur …

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